Before Nike became the world leader in sports equipment, these two founders had to climb many steps. It all started in 1971 when Bill Bowerman and Phil Knight, both athletes, decided to launch a brand dedicated to sports. As a result, his logo was born in the form of an inverted comma. A few years later, in 1981, they decided to expand their universe by producing pairs of shoes for basketball players, hence the birth of the Air Force 1.